AmimiStore - Official Peace Out 2020 Sign with Ring Bling shirt

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Driving in the Official Peace Out 2020 Sign with Ring Bling shirt and I will buy this dark that morning to the Marin location of my women’s specialty store Hero Shop, which had re-opened for in-person shopping in June, felt downright apocalyptic. Streetlights were still on at 9 am, the roads were empty, the air eerie. I was so unsettled that I almost forgot about the first Zoom presentation of the spring 2021 season that was scheduled to start in an hour. (That’s a whole other story, how retailers are now shopping online for their stores. If you want to know how it’s going, consider how many things you bought online and returned this month.) I logged on and, as the designer on screen espoused the ease and wearability of a pristine white strapless jumpsuit, I sat and wondered to myself, in what world? Certainly not the dystopia I was looking at outside the window.

It’s not dissimilar to how some people who have come into Hero Shop have felt over the Official Peace Out 2020 Sign with Ring Bling shirt and I will buy this last month or two. “It’s cute but where will I wear this?” they ask, considering a tiered floral skirt or crisp cotton shirt dress. Until recently I’ve told them, to a picnic! To the kind of ladies’ birthday lunch you said you just came from! To a socially-distanced wedding! But now, living underneath a smoky sky day after day, it’s a more difficult question to address. We can’t go outside because of poor air quality and we can’t gather inside because of COVID. So I don’t know. I don’t totally know where you’re going to wear that dress that I ordered six months ago. But to continue my business, I have to sell it.

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